Plans & Pricing

How Much Does Digital Marketing Cost?

How Much Does it Cost to Hire a Digital Marketing Agency?

If you’re looking to hire a digital marketing agency, you are on the right track to increasing sales, leads and improving your business online. Although, for many business owners, it can feel like a really big step.  Hiring a digital marketing agency isn’t cheap  (or, at least, it shouldn’t be) but the ROI should make sense.

The actual cost per month can vary based on many factors. One factor that determines the cost is the experience level of the agency or team, and proven case studies of success. Other factors may include the size of your business, the level of scope, and the return on investment you’re looking for. Keep in mind your average order value (AOV) or leads will determine ad spend as well. If you are a contractor with an average lead value of $3500, expect to pay upwards of $150per lead, which may translate to a healthy budget of $3,000/mo ad spend for Google Ads.

How much should a company spend on marketing?

As a general rule of thumb, your marketing budget should be anywhere from 5% to 12% of total revenue yearly. If you are a 1 million dollar company (or aim to be) it’s recommended to spend a minimum of $50,000 per year in marketing. This can be a combination of social and/or digital marketing, influencer outreach, PR, radio ads, billboard, print or TV ads.

On average, digital marketing costs to hire an agency can range from as low as $2,500 a month to $20,000 a month depending on the pricing, scope, creative and marketing objectives